Search Engine Optimization (SEO) is a series of processes that helps to improve your website’s visibility and rank on search engines such as Google. There are many aspects of SEO that range from how content is created and the quality of it, to the technicality side of what makes up the websites architecture. The main purpose of SEO is to have users find your company more easily through organic search, relying little on paid advertising or other measures. These can be accomplished through different avenues such as influencer marketing, guest blogging, backlinks and more.
Search Engine Optimization
Defining your brand’s purpose and personality through design.
SEO Overview
Managing Your Account
On-Page SEO
Structure content on a web page to include primary elements which include titles, meta descriptions, headings, internal/external links and much more. The combination of checking off all the necessary measures lead to a fully developed page that will be ready to be ranked accordingly on search engines.
Off-Page SEO
Better known as the marketing side of SEO. This is one of the most crucial aspects of SEO that will greatly improve your sites score. This involves writing quality blogs or articles to be featured on popular websites, partnering with influencers to generate awareness for your niche market and acquiring backlinks through a relationship shared with other businesses.
Local SEO
Expand your visibility to those in your community. Creating a Google Business Profile, adding your business to online directories, utilizing location as keywords and getting reviews on your website all work together in the background to form a strong digital identity.
Technical SEO
Create the most optimized schema that tells search engines what your company is about. Consider this the anatomy of your website, where we take into account website speed, XML sitemaps, HTTPS/SSL certificates, updating website crawlability and a whole lot more.
