When people ask me what I do as an Account Manager at Link Creative, I usually say something like, “I make sure the client experience is seamless from start to finish.” But the truth is, it’s so much more than that.
Account management is part translator, part project manager, part strategist – and 100% relationship builder.
Whether we’re launching a rebrand for a boutique wellness company or running a full-scale social strategy for a financial firm, our process is built around one core idea: client success starts with clarity, consistency, and collaboration.
Here’s a peek behind the curtain at how we take our clients from onboarding to winning – every step of the way.
- Kickoff & Onboarding: Laying the Groundwork
Once a new client signs on, the real fun begins. We kick things off with a discovery session – an open conversation to dive deep into their brand, goals, audience, and pain points.
During onboarding, we:
- Define success metrics
- Assign the core project team
- Set expectations around communication and timelines
- Gather all the essentials (brand assets, logins, past content, etc.)
This stage is about listening first. Every brand is different, and our job is to become experts in theirs.
- Strategic Planning: The Roadmap to Results
After onboarding, our team develops a tailored strategy. Whether it’s a quarterly marketing plan, a website overhaul, or ongoing content creation, this phase ensures we’re all rowing in the same direction.
We map out deliverables, timelines, and key milestones – then present the plan in a way that’s both through and digestible.
Transparency is key here. Clients should always know what’s coming, when, and why.
- Creative Execution: Bringing Ideas to Life
This is where the magic happens. Our designers, writers, and media specialists get to work building beautiful, on-brand assets that drive real results.
As the Account Manager, I keep everything moving – reviewing drafts, facilitating feedback loops, and making sure what we’re producing aligns with both client goals and Link Creative standards.
Pro tip: The best creative work happens when clients feel involved without feeling overwhelmed. That balance is everything.
- Launch & Optimization: Getting it Out There
Whether we’re hitting “publish” on a new website or going live with a paid media campaign, launches are always exciting – but they’re just the beginning.
We monitor performance, gather early insights, and make tweaks as needed. I check in regularly with clients to make sure they’re feeling confident and supported every step of the way. - Ongoing Management: Building Long-Term Value
True success isn’t a one-off win – it’s consistent, strategic growth over time.
As relationships grow, so does our impact. We evolve strategies, expand campaigns, and help clients make smarter marketing moves through data-backed decisions and creative agility.
I consider it a win when our clients stop thinking of us as an “agency” and start calling us their marketing team.
Final Thoughts
Great account management isn’t about just checking boxes – it’s about championing the client’s vision while keeping the work on track, on brand, and on purpose.
At Link Creative, we’re not here to deliver the pretty things (though we do that too). We’re here to partner with our clients – every step of the way.
If you’re looking for a creative team that feels like an extension of your own, let’s link.
