Business Development That Feels Human
Nobody Answers Sales Calls Anymore. Or So I Thought.
When I started in a Business Development role at a large company, the expectations were clear:
make a high volume of calls, every single day. At the time, I understood it as a numbers game—
more calls meant more opportunities. And while I learned a lot from that experience, one
particular call reshaped how I view my approach altogether.
It was late afternoon, and I was about 15 calls short of my quota. I found an associate-level
contact and decided to give them a call, praying they’d answer and give me something
meaningful to log as a “connect.”
To my surprise, a woman picked up. I launched into my 15–20 second pitch, but she gently cut
in:
“Thank you so much for your call, but I actually just had a baby and only answered because I’m
expecting a call from the doctor. Please reach out to so-and-so instead.”
That moment gave me pause. As someone who’s always tried to approach sales with empathy, I
suddenly felt like I’d crossed a line—even unintentionally. I had interrupted a brand-new mother
who only answered because she thought I was her doctor. Not exactly the kind of connect I was
hoping to make.
I quickly apologized, congratulated her, and wished her well for the rest of her maternity leave.
Later, when I shared what happened, I realized that while the job had taught me discipline and
consistency, I wanted to bring more humanity into how I worked. That experience was a turning
point—a reminder that behind every dial is a real person with a real life.
Months later, when I reached out again, I led with empathy. I referenced our last conversation,
asked how her baby was doing, and only then continued the discussion.
At Link Creative, we take a tailored, human approach to everything we do.
We’re not chasing volume for volume’s sake. We believe thoughtful outreach, genuine
conversations, and real connection lead to stronger results. We listen. We personalize. We read
the room.
If someone signals that now isn’t the right time, we respect that. Because people aren’t just
prospects—they’re partners.
Our approach won’t feel like Big Corporate America. But the results? Even better.
