If you’re running a business in today’s digital world, chances are you’ve considered running ads online. Two major platforms are Google Ads and Facebook Ads, and while they’re both powerful tools, they serve very different purposes.
Choosing the right one depends on your goals, your audience, and the type of product or service you offer. Let’s walk through the key differences between Google Ads and Facebook Ads to help you determine which is right for your business.
The Core Difference
Google Ads is geared more towards intent. People search for something specific and your ad appears when they’re ready to buy or book services. Think “Emergency roofing repair,” private event catering,” or “grocery store near me.” You’re answering an immediate need.
Facebook Ads, on the other hand, is about discovery. You’re reaching people based on their interests, behaviors, and demographics. They’re not actively looking for you, you’re putting your product or service in front of them while they scroll. It’s great for awareness, storytelling, and visual appeal.
When to Use Google Ads
- Your product or service solves an immediate problem
- You want leads or sales from people actively searching
- You know what keywords people use to find your business
When to Use Facebook Ads
- You’re building a brand or launching something new
- Your product is visual or lifestyle-driven
- You want to target a specific type of person, not a search term
Can You Use Both?
Absolutely. Many businesses run Google Ads to attract high-intent traffic, then retarget those visitors with Facebook Ads to stay top-of-mind and drive conversions.
So, Which One’s Right for You?
- Want fast results from people already searching? Try Google Ads.
- Want to grow your brand and reach new audiences? Try Meta Ads.
- Want the best of both worlds? Utilize both!
If you need help building the right strategy contact us today! At Link Creative, we’ll help you make every ad dollar count—no guesswork, just results.
