Live Shopping: The Rise of Social Media Sales

Fast, easy, and engaging. That’s how now – more than ever – have people begun preferring their shopping experiences. That’s exactly why platforms like TikTok Shop – and the various platforms beginning to prioritize it each month – are making brands millions of dollars every single day. The E-Commerce game is changing all the time, and this is clearly one of the best ways for a brand to market right now.

Content to cart in seconds

Before just about 3 years ago, if a brand wanted to convert their social media audience into a buyer of their product, they’d either have to run an ad to their website(costs money), or have their viewer click their social media profile from your video, click onto your website, then checkout. The more clicks your viewer needs to make, the less likely they are to convert into a buyer. 

With live shopping now available on platforms like Tiktok, your audience can go from being engaged in your content involving your product, to buying it. More people are joining using social media platforms every single day, and now you can sell directly on these same exact markets, which is convenient for both your brand and your buyers.

Why understanding content from a brand owner perspective is important

As a brand owner, you have to understand how important it is to invest your time and efforts into content creators. You want to be promoting your brand where the most people are – and right now that’s social media. It is a digital goldmine, and the brands who learn how to attract the most people are the ones who are going to make the most amount of money. You need your live shopping experiences to hook the viewer, get them to understand how your offer is a good buy for them, and why they should buy it on the spot. 

Consistency is king

You can’t expect to pull thousands or usually even hundreds of viewers after streaming an hour here and an hour there, or posting a video a day for a couple weeks. A high volume of consistent, quality content is required for the algorithm to  begin to show your account to more people. The more accounts you have posting about or livestreaming your products, the more chances your content has to go viral – meaning the most times your target audience will see your product. Each viewer now has the opportunity to become a buyer right on the spot, within seconds.