Start scrolling on social media and you’ll see it: the perfectly edited, extremely salsey “ad” that interrupts your entertainment. Like the majority of people on social media today, you probably scrolled right past it. Why? Because viewers have evolved. They’ve seen every sales trick possible with ads, and won’t get sold as easily anymore.
A greater number of consumers are becoming more self-aware that they’re constantly being sold to on social media – and don’t like it.
Audiences Are Smarter Now
Social media users in 2025 are ad-literate. They can recognize a salsey script, overly persuading pitch, or obvious call-to-actions within seconds. People don’t want to be pitched to on Instagram, Tiktok or Youtube; they prefer to be entertained, informed, or inspired.
That’s why content that looks organic and feels relatable is succeeding.
UGC and Organic Feel = Trust
User-Generated Content (UGC) and organic-style creatives are currently the most optimal way to convert viewers into customers. This is because this content style doesn’t look like advertisements or promotions. Instead, it mimics the style and tone of a regular user’s content. Having real people talk authentically about something they love or use feels relatable, honest, and trustworthy.
This authenticity keeps the viewer’s guard down, increases watch time, and creates a more natural funnel toward curiosity and conversion.
Virality First, Ads Second
There’s newer and better strategies other than aimlessly running an advertisement that likely won’t perform well. One is to test your content organically first. Post different formats, hooks, scripts, and selling points to your socials and see what gains traction. If a video goes viral, you’ve just validated that the style of that creative is a hit. Remake similar variations of that creative to confirm its going viral. Once this is confirmed, you’ve got a potential ad.
Now instead of gambling your ad budget on unproven creatives, you’re investing in content that’s proven to work before.
The New Formula for Conversions
Create natural content that doesn’t scream “buy me.” Use real people or creators that align with your brand values. Hiring affiliates is great for this.
Post organically first to test creative hooks and formats.
When a video performs better than the rest – continue testing it across all creators, accounts, and affiliates.
Take the best performing creatives with the viral trend you found, and start testing ads on the videos.
The Bottom Line
Salsey ads aren’t only lowering your conversions, but burning your budget. If you’re still relying on old models, your sales channels won’t be optimized and money will get left on the table. Organic-looking UGC isn’t just a trend; it’s the future of profitable eCommerce marketing.
Adapt now or get left behind.
