Family-owned Italian grocery staple serving Chicagoland for generations.

Overview

Angelo Caputo’s Fresh Markets is a family-owned grocery institution known for authentic Italian heritage, quality products, and deep community roots. The brand sought a modern digital partner to help elevate and unify its presence while preserving its legacy.

Industry

Retail & E-Commerce

Impressions

17,000,000
+

New Followers

14,000
+

Link Clicks

200,000
+

Increase in ROAS

747
%

The Challenge

Angelo Caputo’s Fresh Markets required a cohesive, consistent digital strategy across content, social, paid media, and ecommerce to support ongoing promotions and storytelling. The focus was aligning modern execution with a brand built on trust and tradition.

Results

Attributed thousands of direct ecommerce orders through the online shop

80%

Generated millions of impressions across digital channels

85%

Maintained strong, consistent organic reach and audience engagement

95%

Unified brand storytelling across all platforms

95%

Achieved steady growth in social following and visibility

98%

Our Approach

We became Caputo’s full service digital growth arm:

1

Weekly content engine (video/photo)

2

High-volume social management

3

Meta & Google campaigns

4

Website support & local SEO

5

Seasonal campaigns (holidays, catering, in-store events)

6

Storytelling centered around heritage, family, and authenticity

What We Did

1

Weekly shoots across locations

2

Meta + Google performance campaigns

3

Social management

4

Reels, short-form storytelling

5

Online ordering funnels

6

Website updates / SEO

7

Holiday campaign strategy