Pointview Roofing focused on establishing visibility, credibility, and lead generation through a complete digital ecosystem. The priority was building momentum across web, content, and paid media channels.
Roofing & exterior services built for long-term protection.
Overview
Pointview Roofing is a fast-growing home services company operating in a competitive market. The business partnered with Link Creative to build a full digital presence from the ground up.
Industry
Home Services
2,000
1,300
235,000
94,000
The Challenge
Results
Our Approach
We began by designing and developing a high converting website built to support lead generation, credibility, and search visibility. The site was structured to capture inbound demand efficiently, ensuring traffic could translate into real business opportunities.
From there, we implemented an SEO strategy focused on sustainable, compounding growth reducing reliance on paid channels over time while increasing inbound lead potential.
To accelerate trust and conversion, we established an ongoing content production system. Monthly on-site shoots capture real projects, before and after transformations, and educational content. This content fuels organic social channels and reinforces credibility at every customer touch point.




