TikTok Shop This Q4 – How to Stay Ahead of The Wave
We are just a week and a half out from the biggest consumer spending period of the year – also known as Q4. If you’re a brand owner – this is the most exciting time – and when the most money could be made. Each year, more consumers are choosing online as their preferred method of shopping. It’s no secret at this point that Ecommerce is taking over – and the brands that understand how to reach the largest audiences are the ones that will make the most money – especially these upcoming 3 months.
As I said, it’s far from a secret by now that getting your brand on the internet – especially social media – to optimize your company and allow yourself to scale. While running facebook and google ads to something like a shopify site has been a strategy for years now that brands have continued to optimize to get the highest performing advertisements possible – there’s been a new avenue of social media marketing the past 2 years – and that’s been Tiktok Shop. At first look many business owners laughed at the fact Tiktok was adapting Ecommerce to their platform, and did not understand that power in their integration. Come 2 years later, consumers have spent over $40 Billion on Tiktok Shop, and the projections are only increasing.
Now because so many brand owners disregarded Tiktok Shop at the start, there was an unproportionate amount of brands to the many creators on the platform. This meant that it was very easy for brands to go viral and generate lots of revenue. To an extent – it was simply a volume game – whichever brand could get the most videos out and get the most creators to post something about their product would get pushed out to the most viewers who converted to buyers. The videos did not need to be produced with high quality or effort, merely just something showing a tiktok shop product would get pushed out.
Come 2 years later this sales channel became the hottest trend in the Ecom space and every brand is rushing to onboard onto Tiktok Shop. Going back to my earlier point, this means that the number between brands and creators on the app is leveling out. Ultimately – Tiktok has a lot more options on the Tiktok Shop content they choose to push out to audiences than before.
So what do brands do when there becomes high competition for eyeballs? They buy ads. Tiktok Shop was and still is one of the most powerful marketing platforms in the world, but the way brands have to approach using it is changing. While the emphasis in the short-form content world has been on quantity the past couple years, we are finally entering an era where quality takes the stage. Now that millions and millions of creators have joined the platform over the past couple years, the bottom of funnel content that is easy to make is simply too saturated. Brands need to stop worrying about how many creators they can get posting their product, and rather focus on how well they can get their brand story told. How well they can provide value to an audience and connect it to their brand. How well can their affiliates keep their audience engaged. Whether you want to focus on scaling organically, or you want to keep your ads profitable, quality content is going to be the name of the game this Q4. Buckle up, get ready for this exciting wave, and start preparing your content so you can hit the ground running. Let’s go!
