Iconic Chicago Italian deli delivering authentic Italian flavors.

Overview

JP Graziano’s is an iconic Italian deli and grocer known for heritage, craftsmanship, and community presence. The focus was modernizing the digital experience while preserving the brand’s authentic story.

Industry

1,740,000
+
392,000
+
95,300
+
5.50
%

The Challenge

JP Graziano’s aimed to refresh its website and improve digital discoverability while maintaining a heritage-forward identity. A balance between tradition and modern usability was essential.

Results

Highest website traffic on record

90%

Improved local search visibility and rankings

92%

Fully redesigned and optimized website experience

94%

Stronger alignment between brand story and digital presence

96%

Ongoing digital performance growth

98%

Our Approach

We executed a full web overhaul for both sites with emphasis on:

1

Modern UI/UX

2

Clean navigation

3

Press integrations

4

SEO structure

5

Ongoing updates & maintenance

JP-Graziano-casestudy-gallery-image

What We Did

1

Website redesign + rebuild

2

Modernized visual identity

3

Taste Real Chicago migration & redesign

4

Local SEO

5

Press section updates

6

Content uploads & ongoing enhancements