Leading mortgage lender simplifying homeownership nationwide.

Overview

Preferred Rate is a nationally operating mortgage brokerage focused on performance, leadership, and client trust. The organization partnered with Link Creative to elevate its visual storytelling and content standards.

Industry

The Challenge

Preferred Rate required high-quality content that accurately reflected the scale and professionalism of a national organization. The focus was creating consistent, versatile media assets aligned with internal leadership and marketing teams.

Results

Elevated quality of corporate and testimonial content

80%

Robust, reusable content library developed

85%

Clearer brand storytelling across digital platforms

95%

Strong collaboration with internal marketing leadership

95%

Improved consistency in national brand messaging

97%

Our Approach

We executed a multi-phase production and content strategy:

1

Dedicated executive shoots with their Founder/CEO

2

Personalized recruit-focused videos with top brokers

3

Full production coverage of their annual company-wide Sales Rally (hundreds of attendees)

4

Story-driven creative direction designed to elevate their employer brand

What We Did

1

Executive-level video production

2

Broker highlight videos

3

Sales Rally event coverage

4

Creative direction for employer branding

5

Long-form + short-form edits for web & social