Marketing Archives - Link Creative

Lorenzo Costa In Brand, Digital Media, Link Creative, Marketing,

Brands Need a Flexible Content Strategy as Relevance Changes Faster Than the Forecast

Flexible Content Strategy blog cover image

Last week’s severe storm system across the Chicago area triggered flash flooding warnings, road closures, and widespread service disruptions. Local news coverage showed flooded streets, stalled vehicles, transit delays, and neighborhood-level impact and within hours, social platforms were filled with…

Lorenzo Costa In Business, Link Creative, Marketing,

Why Instagram’s CEO Thinks “Real” Content Will Beat AI-Generated Content

Recently, Instagram CEO Adam Mosseri shared a post that sparked conversation across the marketing and creator community. His message was simple: as AI makes it easier to create flawless content, audiences will care more about what feels real than what…

Lorenzo Costa In Brand, Marketing

Building a Timeless Brand

When it comes to style, one size never fits all. The same is true in marketing. Just as fashion is about finding the perfect fit, building a strong brand requires a strategy that feels custom-made. At Link Creative, we believe…

Lorenzo Costa In Lifestyle, Marketing

Why Community-Driven Brands Are King on Social Media in 2025

In a world where algorithms shift overnight and paid ads get more expensive by the click, one thing hasn’t changed: people buy from people they trust. That’s why community-driven brands have taken the crown on social media — and they’re…

Lorenzo Costa In Link Creative, Marketing

Why Building a Purpose-Driven, Sustainable Brand Isn’t Optional Anymore — It’s Essential

As the founder of a growing brand, I’ve seen firsthand how the marketing landscape has transformed in just the last couple years. Consumers today are no longer satisfied with just quality products and clever campaigns. They want to know who…

Lorenzo Costa In Marketing

What I Learned From Getting Ghosted

Reaching out to prospects can be tough, but getting ghosted can be tougher. Being left on read with no explanation might leave you spinning in your own thoughts, wondering what went wrong. But instead of letting the silence eat me…

Lorenzo Costa In Marketing, Paid Ads

Google Ads vs. Meta Ads: Which One Is Right for Your Business?

If you’re running a business in today’s digital world, chances are you’ve considered running ads online. Two major platforms are Google Ads and Facebook Ads, and while they’re both powerful tools, they serve very different purposes. Choosing the right one…

Lorenzo Costa In Digital Media, Marketing

From Onboarding to Success: A Step-by-Step Guide to Effective Account Management

When people ask me what I do as an Account Manager at Link Creative, I usually say something like, “I make sure the client experience is seamless from start to finish.” But the truth is, it’s so much more than…

Lorenzo Costa In Marketing

Live Shopping: The Rise of Social Media Sales

Live Shopping: The Rise of Social Media Sales Fast, easy, and engaging. That’s how now - more than ever - have people begun preferring their shopping experiences. That’s exactly why platforms like TikTok Shop - and the various platforms beginning…

Marketing34

Building a Timeless Brand

Why Community-Driven Brands Are King on Social Media in 2025

Why Building a Purpose-Driven, Sustainable Brand Isn’t Optional Anymore — It’s Essential

What I Learned From Getting Ghosted

Google Ads vs. Meta Ads: Which One Is Right for Your Business?

From Onboarding to Success: A Step-by-Step Guide to Effective Account Management

Live Shopping: The Rise of Social Media Sales

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