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Samuel Rowan In Artificial Intelligence, Digital Media, Link Creative, Marketing,

Why “iPhone Photos” Are Beating Professional AI Images

iPhone photography vs AI images blog featured image

The Unexpected Shift in Visual Content A few years ago, artificial intelligence images felt unstoppable. Brands rushed toward AI-generated visuals because they were fast, affordable, and endlessly customizable. The assumption was simple: AI would replace traditional photography. But something surprising…

Lauren In Brand, Digital Media, Link Creative, Marketing, Video Marketing

Show Your Work: The Power of Before and After Photos for Marketing

Transformation builds trust. Whether you are upgrading a space, restoring equipment, improving a product, or refining a service, customers want proof. Before and after photos provide that proof instantly. When used strategically, before and after photos for marketing do more…

Lorenzo Costa In Artificial Intelligence, Digital Media, Link Creative, Marketing

Human vs. Machine: When to Use AI and When to Pick Up a Camera

Artificial intelligence has changed the pace of content creation. Brands can now generate images, write long form articles, edit videos, and analyze performance data in minutes. The tools are powerful and constantly improving. But faster does not automatically mean better.…

Lorenzo Costa In Brand, Digital Media, Link Creative, Marketing,

Brands Need a Flexible Content Strategy as Relevance Changes Faster Than the Forecast

Flexible Content Strategy blog cover image

Last week’s severe storm system across the Chicago area triggered flash flooding warnings, road closures, and widespread service disruptions. Local news coverage showed flooded streets, stalled vehicles, transit delays, and neighborhood-level impact and within hours, social platforms were filled with…

Lorenzo Costa In Business, Link Creative, Marketing,

Why Instagram’s CEO Thinks “Real” Content Will Beat AI-Generated Content

Recently, Instagram CEO Adam Mosseri shared a post that sparked conversation across the marketing and creator community. His message was simple: as AI makes it easier to create flawless content, audiences will care more about what feels real than what…

Lorenzo Costa In Brand, Business, Digital Media, Lifestyle, Link Creative

Consuming Media Every Day: Helpful or Hurtful?

We live in a world where consuming media—whether it’s TikTok videos, YouTube tutorials, or Instagram posts—has become second nature. For creators and consumers alike, it’s part of the daily rhythm. But as I’ve learned, this habit can be both incredibly…

Lorenzo Costa In Brand, Business, Digital Media, Lifestyle, Link Creative

Why Flexibility & Adaptability Is the Key to Long-Term Growth

When I started my agency a couple years ago, I thought the goal was simple: build great websites, shoot great content, and deliver great results. I figured that if we just did that, growth would naturally follow. But as we…

Lorenzo Costa In Link Creative

Top 5 Important Ranking Factors for a Website

Ranking on Google is no longer about keyword stuffing or chasing loopholes—it’s about creating websites that genuinely serve users while meeting search engine standards. Below are the five most important ranking factors to focus on if you want your site…

Lorenzo Costa In Graphic Design, Link Creative

Top Graphic Design Trends of 2025

As we continue through 2025, the world of graphic design continues to evolve— blending technology, culture, and creativity in exciting new ways. Whether you're a freelance designer, brand strategist, or just design-curious, staying ahead of the curve is key. Here…

Lorenzo Costa In Link Creative, Marketing

Why Building a Purpose-Driven, Sustainable Brand Isn’t Optional Anymore — It’s Essential

As the founder of a growing brand, I’ve seen firsthand how the marketing landscape has transformed in just the last couple years. Consumers today are no longer satisfied with just quality products and clever campaigns. They want to know who…

Link Creative10

Show Your Work: The Power of Before and After Photos for Marketing

Human vs. Machine: When to Use AI and When to Pick Up a Camera

Consuming Media Every Day: Helpful or Hurtful?

Why Flexibility & Adaptability Is the Key to Long-Term Growth

Top 5 Important Ranking Factors for a Website

Top Graphic Design Trends of 2025

Why Building a Purpose-Driven, Sustainable Brand Isn’t Optional Anymore — It’s Essential

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